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    <lastmod>2024-02-25</lastmod>
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      <image:title>Home - Hello.</image:title>
      <image:caption>I’m Jen, an Encinitas-based hair stylist who’s obsessed with empowering others to be(come) the best version of themselves &amp; coincidentally, madly in love with creating a hairstyle that suits the evolution of You. — I’m energized by clean + natural beauty that softly turns the clock back a bit. I love learning new techniques + stay inspired by traveling to classes both near + far. I live for the clients who aren’t afraid to change it up seasonally or otherwise, and trust my opinion on what we should do next. I want your hair to receive more compliments + start more conversations because you glow THAT good! We will get your hair in optimal condition + have meaningful conversations together, I promise!</image:caption>
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  <url>
    <loc>https://www.amarettosuite.com/about</loc>
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    <lastmod>2024-02-25</lastmod>
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      <image:title>About - About Jen.</image:title>
      <image:caption>I started my career &amp; training in Chicago in the late 90s. Upon relocating to San Diego in 2003, I started working at a salon in Encinitas. After leading a successful education program for new talent, I decided to open my own salon &amp; build an epic team in 2009. I've helped mentor hundreds of new &amp; experienced stylists to become successful behind the chair and beyond. For many years, I worked side by side with at least one assistant &amp; serviced multiple clients simultaneously. My guest experience was very connected to my mentoring work. In 2021, I felt a tugging to sell the salon, slow down &amp; be more present with my family, and coincidentally my clients too. In 2022, I was offered an opportunity that would allow me to create the life/work harmony that I’ve always desired. Working in a private suite allows me to continue to elevate my craft &amp; connect with my clients in a more meaningful way. Magic literally happens on the daily within the intimate space of Amaretto Suite Co. I adore the opportunity to give every guest my full attention. My clients get the whole “Jen experience” from beginning to end, finally! And my family, they get a more balanced version of me.</image:caption>
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      <image:title>About - Let’s make magic.</image:title>
      <image:caption>NEW guests please fill out the form below before going forward with making a reservation. This will help me better understand your hair goals and expectations. I'm very detail oriented and I strive to give you the best service possible. I will go over these questions prior to us reserving space so we can create the best possible game plan to achieve your dream hair, outline what you can expect at your first session &amp; map out logistics. I want you to feel confident in the plan we come up with for your personalized hair ritual. Don't stress about your answers, they don't have to be perfect. We will go over everything again at your appointment in detail. Thank you again for inquiring to book with me!</image:caption>
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    <loc>https://www.amarettosuite.com/services</loc>
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    <lastmod>2025-09-01</lastmod>
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      <image:title>Services - NEW Color + Cut Session</image:title>
      <image:caption>This package is designed for NEW clients who are ready for some level of change. This service gives us extra time to determine &amp; establish a maintenance schedule that will work for you &amp; get us acquainted We will start with an assessment of your face shape, skin tone &amp; lifestyle This session includes a styling tutorial along with before &amp; after photos/videos if desired Appointment Time: 3+ hours Investment: starts at $350</image:caption>
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      <image:title>Services - NEW CLIENT Cut</image:title>
      <image:caption>This service timing is for first time clients or for anyone who is reestablishing their look after 6+ months since their last cut This service includes a detoxifying scalp cleansing with spa mist, a three minute scalp massage with hair mask &amp; Signature Styling with mini tutorial for home care Appointment Time: 1.75 hours Investment: starts at $173</image:caption>
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    <loc>https://www.amarettosuite.com/newclientform</loc>
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    <lastmod>2025-03-26</lastmod>
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    <lastmod>2022-11-18</lastmod>
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